360° Vision

Generating Insights by Fusing Business, Government, Global Visions

“One must learn by doing the thing, for though you think you know it, you have no certainty until you try.” Aristotle

Nuclear fusion generates tremendous amounts of energy by fusing together atomic nuclei of protons and neutrons. In a similar way, creating 360° Vision by fusing together Business Strategic Vision, Public Affairs Vision and Global Vision generates profound 360° Insights.  As Aristotle says above, the fact that Mark Kennedy has experienced so many things gives him a useful broader perspective. The process of fusing business protons and public affairs neutrons from around the globe to generate insights responds to Malcolm Forbes belief that "The best vision is insight." By engaging Chartwell and Mark Kennedy to deploy 360° Vision on your behalf you will benefit from insights that give you a brighter light with which to prevent wrong turns, sidestep unnecessary broadsides and uncover undiscovered avenues for productive investment.

Chartwell's methodology for generating 360° Insights is to define what it calls the Atomic Conditions of each Nucleus. The commercial and political aspects of each country considered would represent separate Nucleus. Therefore, a typical analysis would analyze 10 to 20 different Nuclei to create the feedstock for the 360° Vision fusion process. The Atomic Conditions considered include:

• Drivers: What ultimately drives decision making within each Nucleus - often profit in business, enriching the elite in a closed society, getting re-elected within a democracy, preventing a restful population from revolting when a party elite rules. This is used in the evaluation of how parties will react to pressures and trends.
• Pressures: What pressures exist today within each Nucleus that are titling conditions in existing or adjacent industries?  How are the relevant participants likely to react to these pressures?
• Trends: What trends are evident or anticipatable that could further influence the competitive landscape? How will each potential competitor react to these trends?
• Imperatives: What do the above factors imply are imperatives that must be address?
• Opportunities: What opportunities do these pressures and trends create?

Once the Atomic Conditions are recorded for each Nucleus, Chartwell applies the following steps to generate true insights.

• Evaluate each identified Imperative and Opportunity to determine:
  • Whether positive or negative impact on the organization's ability to create value from each will be 1) negligible, 2) noticeable or 3) profound
  • Potential conflicts among Imperatives and Opportunities or with organization's strategy
• Prioritize Imperatives that the organization must address in some form and Opportunities that an organization could choose to pursue.

The process of generating 360° Insight by Fusing to 360° Vision gives you valuable input into your planning and decision making process. It helps you see around corner, dismantle unknown blinders and chart a course less likely to leave you on the shoals or more likely to lead to clear sailing ahead.